It seems that every day, we go on Myspace or Facebook or whatever and see yet another group of News Jersey’s finest (kid’s) coming up with a new “nightlife†website or, “&@!.*% promotions Incâ€. It is starting to become a bit of a joke to us. Enough is enough already!
Anybody with half of a brain can purchase a domain name for 9 bucks and use the little tool Godaddy provided to make their “website†if you will. Now, we know these kids are young and that they think they are cool but they are just flooding the market with senseless bullshit. (Like NJ really needs yet another promoter or picture website right?).
As far as we are concerned, this is how it is folks:Â
1: There are about 5 “NJ†nightlife websites out there that actually matter and yes we are one of them! Two of them are the best at getting the picture coverage and that is what they are about. Then there are 2 of them try and hold their own and try to mix things up, and yes, they are doing fine as well. Then, there is US (more below on that).
2: There are about a dozen (maybe a few more) REAL promoters in this state that actually make a difference. Many of them have been doing it for years. The rest are a bunch of 21-25 year old kids who start their own little promo company but are not even a fly speck on the map (sorry kids).
This article was written to simply address something that had to be addressed. If we don’t speak up, perhaps nobody will. If you plan on being a “fly by night†promo company, why even bother? There is too much competition and you are just making fools of yourselves with your homemade $50 websites. (lol)
While we are discussing these topics, we feel that this is a great opportunity to address what WE are all about.
NJROCKSTAR.COM is totally different than the other New Jersey websites online today. We are neither promoters nor just a “picture site”. We are not solely about the “nightclub†life (we will be covering every entertainment related industry in New Jersey).
What we are, put simply, is premium entertainment company who reports news about what is happening out there regarding New Jersey entertainment (what spots are hot, what events are going on, our opinions, our reviews, upcoming concerts, who is promoting what, etc) so, actually, we are willing to work with the other top sites and advertise what they are promoting/displaying (when one of them is ready to do so). We are actually like an online newspaper.
The bottom line is that too many kids out there in our state are setting up these half ass promo companies or coverage websites and are making complete fools out of themselves. They should develop some real skills thru years of hard work (like we did). We built a technologically advanced, premium quality, Entertainment Company with a real business model but…it took us 3 years to develop.  Kids: rushing to become a “big†player is not possible but If you can last more than a year, you “might” have a chance in making a name for yourself.
 If you are one of the “top†promoters in NJ and are reading this article, shoot us an email. We are going to start to work with you guys by reporting the upcoming events you are promoting and the highlights of the events as soon as they happen. It is a “win win” situation for everybody involved. What we post gets seen!
update 5.16.2009:  This article should not be offending anybody in specific since no specific “businesses” or “names” were mentioned. To be honest, we have no time to be looking for, and targeting any specific business. This was written to address a general concern. Our fuel for this article came directly from hearing some of the big veteran club promoters recently venting about the topic and it started to make real sense. After hearing about it 10 times, of course our editor decided to write a post. That is what we do, report news in the industry. In this instance, we are not writing our sole opinion but posting a combination of what we have been told and how we feel about hearing it. This is actually a true topic. These “companies” seem to be popping up by the hour. Word are words, if you are not a fly-by-night biz, this article should be of no concern to you. Just keep doing what you are doing and you will succeed in the industry. Best wishes to everybody.